No, not the candidates, the coverage. That’s what The Nation’s Christopher Hayes is asking:
I think we can all agree that day-in, day-out campaign coverage often sucks, but the question is why?
There’s a number of reasons, but primarily I think the papers’ entire approach to covering campaigns is hopelessly flawed and puts reporters in a position in which they can’t help but produce trivinalia.
According to Hayes, your typical campaign reporter is too much of an outsider, is traveling in a pack of like-minded outsiders, and is held hostage by the campaign she’s covering to the extent that she develops “either a kind of contempt for the candidate and the campaign or a strange version of stockholm syndrome.” I also agree with Hayes’ observation that the problem isn’t what the candidates cover (the horse race as opposed to the issues), but how they cover it - his main remedies:
1) Rotate reporters. There’s no reason to simply assign a reporter and have them stay with a campaign. It’s not like you need “expertise” to cover a campaign or there’s a steep learning curve.
2) Go more for features and less daily reporting.
3) Assign campaign coverage to beat reporters. When Obama released his tax plan. the article that ran in the TImes about the plan was authored by the Obama beat reporter Jeff Zeleny. Zeleny’s a perfectly good political reporter, and he’s been following Obama since ‘03, when he was writing for the Trib, but there’s no earthly reason to think he’s well-equipped to report on a tax plan. Meanwhile, the Times happens to have on staff the Pulizer-Prize-winning David Cay Johnston, who is unquestionably the single best tax reporter in the country.
Agreed. The importance of #2 comes to light when you’re subjected to cable news coverage of the campaigs (Hayes is really talking about print coverage here). Forget about features vs. daily coverage, the CNNs of the world are absorbed in hourly coverage of the campaigns and the result is garbage 95% of the time. So with this level of competition on the tubes and the proliferation of coverage on the Internets by amateur journalists, the need for the professionals in print to provide well-researched features (read ‘do their job’) is at a premium.
Also, check out Hayes’ interview on NPR’s On The Media.
Posted by Andrew Bennett
Posted by Andrew Bennett
Posted by Andrew Bennett